This week the two biggest stories in Southeast Asian tech were not a funding round or somebody’s ninth super app pivot. They were a government chip program in Penang and 3,600 kilometres of fibre being dropped on the seabed between India and Singapore.
Two boring stories. Laid side by side, they are the most honest picture of this region you will get right now. Both are asking the same question, the one I ask in every partner meeting at Indelible, the one that decides who gets rich over the next ten years and who just gets used:
Who owns the thing that is actually scarce?
Malaysia tries to climb a rung
On 1 July, MTDC, the Malaysian Technology Development Corporation, launched the first cohort of Semicon Start Malaysia. Ten companies picked from 39 applicants. A pot of RM10 million for the first phase, up to RM1 million per company, call it US$250k apiece, with Khazanah money in the mix.
If you have been in this region as long as I have, your first reaction to “government launches program to build high-tech industry” is a small, tired sigh. We have seen this film. Malaysia has a graveyard of these: grand corridors, MOU signings, innovation valleys, state venture funds that wrote checks into slide decks and got slide decks back. Big announcement, ribbon, photo, handshake. Two years later you go looking for the companies and nobody is home.
I had that sigh ready. Then I stopped, because this one has the potential to be different, and the reason why is the whole point of this piece.
This time there is a real industry underneath the program. Penang is not a hopeful press release. Penang has been doing semiconductor assembly and testing for decades. A serious slice of the world’s chips passes through Malaysian hands on the way to being packaged and tested. That is not a pitch. That is payroll. Factories that have run for thirty years, and a workforce that already knows the difference between a good die and a bad one.
So the bet is not “let’s conjure a chip industry out of nothing.” The bet is much narrower, and potentially much smarter: we already own one rung of this ladder. Can we climb one step up into design, where the money actually sits?
The climb has already started without the program. SkyeChip, a homegrown Penang design house doing genuinely hard work (high bandwidth memory, chiplets), listed on Bursa’s Main Market. Before recording this week’s episode I saw a report suggesting Cerebras, the US chip company that also just went public, may be tapping SkyeChip for design work. I have not verified that, so hold it loosely. But the proof point stands either way: a local company has already climbed the exact rung the government now wants ten more companies to climb. Add the National Semiconductor Strategy from a couple of years back, Penang’s own chip design academy, and Selangor standing up a state fund, and you have something rarer than a press release. You have momentum with an industry underneath it.
The timing is as good as it has ever been, too. The world wants to diversify where its chips come from. Nobody wants every advanced part made in one strait that could close on a bad Tuesday. Malaysia is neutral, capable, and already in the supply chain. If there was ever a decade to attempt this climb, it is this one.
Now the hard part, out loud, because that is what this show is for. Money was never the thing missing here. What has been missing, every single time, is patience and expertise arriving in the same envelope as the cash. A million ringgit and a short program do not build a chip design house. Chip design is a long-term sport played by people who have failed at it a few times first. If Semicon Start is a check and a demo day, it joins the graveyard. If it comes with real design mentors, real customer introductions, and follow-on money that does not vanish when the photo op ends, it has a shot.
So the thing to watch is not the RM10 million. It is whether anyone attached to the program has real operating expertise. Money is easy. Knowing what to do with it is the scarce part. Hold that thought.
The cable, and what it actually is
Now to the seabed. This week it was reported that Microsoft, together with Singapore’s Lightstorm, is leading a consortium building a new subsea cable called I2C: roughly 3,600 kilometres of fibre linking India to Malaysia to Singapore, targeted to go live around 2029, built for AI and data centre demand.
Standard disclaimer, because I read these announcements the way I read a pitch deck: this is a 2029 project, consortium details on these things move around, and I have not seen final paperwork, just a news story. Treat the specifics as direction, not gospel.
But the direction is what matters. Every few weeks now there is a story like this. A new cable, a new hyperscaler campus, somewhere with cheap power and a friendly minister. And every one of them gets written up as billions pouring into Southeast Asian digital investment. Celebrations all round.
Here is what I actually see, and maybe I am a bit cynical: the region being wired up as a very good place to host other people’s compute. The fibre lands here. The data centres sit here. They use our power and our seabed. That is real economic activity and I am not pretending it is nothing. But ask the only question that matters. Who owns the compute? Who owns the demand sitting on top of that cable? Generally, not us. The demand is offshore, the models are somebody else’s, and the margin, the part where value actually compounds, is in Seattle and San Francisco, not Johor.
We are the landlord renting out the ground floor, being told to feel grateful for the rent.
I am a capitalist. Rent is not a dirty word. It is a perfectly good business, and Singapore has run that playbook for fifty years. But do not confuse being the landlord with owning the building. A region cannot tell itself it is climbing the value chain when what it is actually doing is leasing the basement to the people who own the value chain.
This is where the cable and the chips rhyme. Same story, pointed in opposite directions. Malaysia’s chip program is a country trying to own more of the building. The cable is the region agreeing to stay one rung down. One is a strategy. The other is a lease dressed up as a strategy.
What is actually scarce
Value flows to whoever controls the scarce thing. It always has, AI or no AI. Find what is scarce, own it, and the money flows to you. Own something abundant and you compete it down to nothing.
So: in Southeast Asia right now, what is actually scarce?
I will tell you what is not. The technology is not scarce. The model is not scarce. Models are commoditizing in front of us, between the big labs’ price war and open source, and they will get cheaper and better every quarter whether you do anything or not. Building your moat on the model is building your house on the tide.
Here is what is scarce. The customer who already trusts you. The physical network that took years and real pain to build. The license from a regulator who does not hand them out twice. Distribution into the towns and small shops that no hyperscaler in the world will ever bother to map. The workflow nuance that took ten years of unglamorous work and cannot be copied in a weekend of clever prompting.
That is the scarce layer. That is the thing worth owning.
Where the winners come from
Look back at the two stories through that lens and they light up. Malaysia is trying to move from an abundant thing (cheap, capable labour, which everyone has) to a scarce thing (design capability, which very few have). Right instinct. Own the scarce rung.
The founder version of the same move: the winner is not the one who owns the AI and goes hunting for a customer. The winner is the one who already owns the customer and quietly adds AI on top. The lending business that already has the borrowers and now underwrites them better. The logistics operator that already owns the trucks and the routes and now runs them tighter. The distributor who already reaches 10,000 shops and now forecasts demand for them.
Those companies will never put AI in the headline. They do not need to. They already own the scarce thing. The AI is just a sharper tool in a hand that already knows the work.
I know that is not a fashionable thing to say in 2026. Every second founder I meet opens with the model they are building on, the AI-native this, the agentic that. The funding tallies love it: somebody counts up the AI startups that raised this quarter, puts out a chart, and everyone nods. But that chart measures ambition, not durable revenue. Those are very different things, and the gap between them is where founders and their investors go to die.
And here is the uncomfortable part I want founders to sit with. Every wave of cheap capital, every shiny new tool, every drop in the price of intelligence does not close the gap between those two kinds of companies. It widens it. When the tool gets cheap and everyone has it, the tool stops being the difference. The only difference left is the position underneath: the distribution, the trust, the scarce layer. Cheap AI makes owning real distribution worth more, not less.
Be honest about what you own
This is where Indelible puts its money, and I will say it plainly so you can hold me to it. We back people who own the scarce layer, or are credibly climbing one rung towards owning it. Not people standing on top of somebody else’s scarce layer with a nicer logo. (None of this is investment advice. It is simply where my money already is.)
So the homework this week, if you are a founder: be honest about what you actually own. Not what is in your headline. What is in your foundations. If the answer is a really good wrapper around somebody else’s model, it is better to know that now. Using a commodity as an input is perfectly fine. Every company will. The question is what you own on top of it.
A chip program in Penang. A cable on the seabed. One country trying to climb a rung, one region agreeing to rent out the basement, and underneath both of them, the only question that has ever really mattered:
Who owns the thing that is scarce?
I write the checks, so I have to be right about this. Come argue with me if you think I am wrong.
Real. Raw. Relatable.
